Volume 32, Issue 64 (2025)                   J Tax Res 2025, 32(64): 1-24 | Back to browse issues page

XML Persian Abstract Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Nourani H. Investigating the Impact of Mental Accounting on Income Tax and Value Added Tax Among Self-Employed Business Owners. J Tax Res 2025; 32 (64) :1-24
URL: http://taxjournal.ir/article-1-2480-en.html
1- , h.noorani@hormozgan.ac.ir
Abstract:   (311 Views)
Recently, based on the theory of mental accounting, several studies have investigated the understanding of taxpayers' decisions, and preliminary evidence shows that taxpayers differ from each other in the use of mental accounting. However, previous research has not yet determined the prevalence of mental accounting among self-employed taxpayers and has not investigated the potential source of inter-individual differences in mental accounting among self-employed taxpayers; Therefore, the main goal of this research is to investigate the effect of mental accounting on income tax and value added tax among self-employed business owners. The current research is survey research. The statistical population of the research includes the taxpayers of Kerman province in 2022. The results of the hypothesis test using a sample of 114 real taxpayers showed that mental accounting has a positive and significant relationship with income tax and value added tax. Also, the results showed that there is a significant difference between the mental accounting of income tax and value added tax. In other words, taxpayers are more likely to keep a separate mental account for VAT than for income tax.

 
Full-Text [PDF 740 kb]   (106 Downloads)    
Type of Study: Research | Subject: Management
Received: 2025/04/7 | Accepted: 2025/02/28 | Published: 2025/02/28

References
1. ابراهیمی، فهیمه و نجفی، زهرا. (۱۳۹۹). نقش حسابداری ذهنی در رفتار مالیاتی خویش-فرمایان (مورد مطالعه: مؤدیان حقیقی استان فارس). حسابداری ارزشی رفتاری، ۵(۹)، ۳۷۱-۳۹۴.
2. عرب مازار، علی اکبر و دهقانی، علی. (۱۳۸۸). برآورد کارایی مالیات بر درآمد مشاغل و اشخاص حقوقی. پژوهشنامه مالیات، 17(7) ، ۶۴-۴۵.
3. عرب مازار، علی اکبر، گل محمدی، مریم و باقری، بهروز. (۱۳۹۰)، سطح تمکین مالیاتی، مهم‌ترین شاخص دست‌یابی به یک نظام مالیاتی مطلوب و کارآمد. پژوهشنامه مالیات، 19(12)، ۷۰-۲۷.
4. کیان، علیرضا، پورحیدری، امید و کامیابی، یحیی. (۱۳۹۷). بررسی رفتار مدیران در بکارگیری حسابداری ذهنی در گزارشگری صورت سود و زیان. مطالعات تجربی حسابداری مالی، ۱۵(۵۸)، ۲۶-۱.
5. کهندل، زهرا، طالب نیا، قدرت الله و نیکومرام، هاشم. (۱۳۹۹). بررسی تأثیر حسابداری ذهنی بر سازگاری مالیاتی حسابرسان خود اشتغال در حضور برخی عوامل میانی. بورس اوراق بهادار،۵۱(۴)، ۱۹۰-۲۰۸.
6. مومنی، علیرضا، گرد، عزیز و ناگزیر، مجتبی. (1398). تاثیر حسابداری ذهنی مالیات بر فرار مالیاتی و برنامه ریزی مالیاتی در میان صاحبان کسب و کارهای مستقل (مطالعه موردی: استارت آپ های ایرانی). چهارمین کنفرانس بین المللی پژوهش های نوین در مدیریت، اقتصاد و توسعه.
7. References
8. Antonides, G., & Ranyard, R. (2017). Mental accounting and economic behaviour. Economic psychology, First Edition, 123-138. [DOI:10.1002/9781118926352.ch8]
9. Antony, A. (2020). Behavioral finance and portfolio management: Review of theory and literature. Journal of Public Affairs, 20(2), e1996. [DOI:10.1002/pa.1996]
10. Arabmazar, A., & Dehghani, A. (2010). An estimation of business and profession/corporate income tax efficiency in provincial tax offices. Journal of Tax Research, 17(7), 45-64. [In Persian]
11. Arabmazar, A., Golmohammadi, M., & Bagheri, B. (2012). The compliance level: the most important index towards an effective and desirable tax system. Journal of Tax Research, 19(12), 27-70. [In Persian]
12. Beer, S., Kasper, M., Kirchler, E., & Erard, B. (2020). Do audits deter or provoke future tax noncompliance? Evidence on self-employed taxpayers. CESifo Economic Studies, 66(3), 248-264. [DOI:10.1093/cesifo/ifz018]
13. Bell, S. (2000). Do taxes and bonds finance government spending?. Journal of economic issues, 34(3), 603-620. [DOI:10.1080/00213624.2000.11506296]
14. Batrancea, L. M., Nichita, A., De Agostini, R., Batista Narcizo, F., Forte, D., de Paiva Neves Mamede, S., ... & Budak, T. (2022). A self-employed taxpayer experimental study on trust, power, and tax compliance in eleven countries. Financial Innovation, 8(1), 1-23. [DOI:10.1186/s40854-022-00404-y]
15. Bhattacharjee, S., Moreno, K. K., & Salbador, D. A. (2015). The impact of multiple tax returns on tax compliance behavior. Behavioral Research in Accounting, 27, 99-119. [DOI:10.2308/bria-50976]
16. Burt, I., Thorne, L., & Walker, J. (2023). Reference Points, mental accounting, and taxpayer compliance: insights from a field study. Advances in Accounting Behavioral Research, In Press, 139-167. [DOI:10.1108/S1475-148820230000026006]
17. Cheng, L., Yu, Y., Wang, Y., & Zheng, L. (2023). Influences of mental accounting on consumption decisions: asymmetric effect of a scarcity mindset. Frontiers in Psychology, 14, 1162916. [DOI:10.3389/fpsyg.2023.1162916]
18. Dhami, S., & Hajimoladarvish, N. (2020). Mental accounting, loss aversion, and tax evasion: Theory and evidence. Working Paper, University of Munich. [DOI:10.2139/ssrn.3710348]
19. Dhir, S., Dutta, T., & Ghosh, P. (2020). Linking employee loyalty with job satisfaction using PLS-SEM modelling. Personnel Review, 49(8), 1695-1711. [DOI:10.1108/PR-03-2019-0107]
20. Ebrahimi, F., & Najafi, Z. (2020). The role of mental accounting in self-employed business owners' tax behavior (Case Study: self-employed taxpayers of Fars province). Journal of Value & Behavioral Accounting, 5 (9), 371-394. [In Persian] [DOI:10.29252/aapc.5.9.371]
21. Fochmann, M., & Wolf, N. (2015). Mental accounting in tax evasion decisions: An experiment on underreporting and overdeducting, arqus Discussion Paper, No. 186, Arbeitskreis Quantitative Steuerlehre, Berlin. [DOI:10.2139/ssrn.2595070]
22. Ghodsmofidi, S. (2019). Investigating the impact of the audit committee on reducing financial distortions with emphasis on the specialty of the auditor in the industry. Journal of Accounting and Management Vision, 2(8), 68-84. [In Persian]
23. Hahnel, U. J., Chatelain, G., Conte, B., Piana, V., & Brosch, T. (2020). Mental accounting mechanisms in energy decision-making and behaviour. Nature energy, 5(12), 952-958. [DOI:10.1038/s41560-020-00704-6]
24. Kian, A., Pourheydari, O., & Kamyabi, Y. (2018). Investigating of managers behavior in using mental accounting in income statement reporting. Empirical Studies in Financial Accounting, 15(58), 1-26. [In Persian]
25. Kohandel, Z., Talebnia, Gh., & Nikomaram, H. (2020). The effect of mental accounting on tax compliance of self-employed auditors in the presence of some intermediate factors. Journal of Securities Exchange, 13(51), 190-208. [In Persian]
26. Mashhadizadeh, J., Karimi, F., & Aghajani, M. (2023). Providing a communication model of customer engagement and competitive business with social media based on brand: A mathematical approach. International Journal of Nonlinear Analysis and Applications, In Press, 1-18.
27. Mazzolini, G., Pagani, L., & Santoro, A. (2022). The deterrence effect of real-world operational tax audits on self-employed taxpayers: evidence from Italy. International Tax and Public Finance, 29, 1014-1046. [DOI:10.1007/s10797-021-09707-9]
28. Mohammed, H., & Tangl, A. (2023). Taxation Perspectives: Analyzing the Factors behind Viewing Taxes as Punishment-A Comprehensive Study of Taxes as Service or Strain. Journal of Risk and Financial Management, 17(1), 5. [DOI:10.3390/jrfm17010005]
29. Momeni, A., Gerd, A., & Nagozir, M. (2019). The impact of mental tax accounting on tax evasion and tax planning among independent business owners (Case study: Iranian startups). 4th International Conference of Modern Research in Management, Economics and Development, ICMET04_178. [In Persian]
30. Muehlbacher, S., Hartl, B., & Kirchler, E. (2017). Mental accounting and tax compliance: Experimental evidence for the effect of mental segregation of tax due and revenue on compliance. Public Finance Review, 45, 118-139. [DOI:10.1177/1091142115602063]
31. Muehlbacher, S., & Kirchler, E. (2013). Mental accounting of self-employed taxpayers: on the mental segregation of the net income and the tax due. FinanzArchiv/Public Finance Analysis, 69(4), 412-438. [DOI:10.1628/001522113X675656]
32. Nguyen, D. H., De Leeuw, S., Dullaert, W., & Foubert, B. P. (2019). What is the right delivery option for you? Consumer preferences for delivery attributes in online retailing. Journal of Business Logistics, 40(4), 299-321. [DOI:10.1111/jbl.12210]
33. Nteso, D. C. (2021). Mental accounting of saving and debt in South Africa. University of Johannesburg, Johannesburg.
34. Olsen, J., Kasper, M., Kogler, C., Muehlbacher, S., & Kirchler, E. (2019). Mental accounting of income tax and value added tax among self-employed business owners. Journal of Economic Psychology, 70, 125-139. [DOI:10.1016/j.joep.2018.12.007]
35. Ozkan, M., & Ozkan, O. (2020). Financial evaluation of mental accounting. Journal of Accounting, Finance and Auditing Studies, 6(1), 86-118. [DOI:10.32602/jafas.2020.006]
36. Puspita, M. E., & Wardani, B. K. (2022). Mental accounting and business decision-making within SMEs: A COVID-19 pandemic phenomenon. Journal of Accounting and Strategic Finance, 5(1), 151-178. [DOI:10.33005/jasf.v5i1.228]
37. Sarstedt, M., Hair Jr, J. F., Cheah, J. H., Becker, J. M., & Ringle, C. M. (2019). How to specify, estimate, and validate higher-order constructs in PLS-SEM. Australasian marketing journal, 27(3), 197-211. [DOI:10.1016/j.ausmj.2019.05.003]
38. Wen, T., Leung, X. Y., Li, B., & Hu, L. (2021). Examining framing effect in travel package purchase: An application of double-entry mental accounting theory. Annals of Tourism Research, 90, 103265. [DOI:10.1016/j.annals.2021.103265]

Add your comments about this article : Your username or Email:
CAPTCHA

Send email to the article author


Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

© 2025 CC BY-NC 4.0 | Journal of Tax Research

Designed & Developed by : Yektaweb